Importance Of Typography In Marketing Terms

Importance of Typography In Marketing Terms

The art and technique of setting type to make language visible is known as Typography. Visibility is a basic thing in printing, the ability to make writing attractive however is pivotal in professional typography. It is the work of a graphic designer to use typeface, colors, layout, grid and design etc creatively and create innovative typographic material. This is especially helpful in marketing/branding of a product.

For a layman, there is most probably not much of a difference between ‘Arial’ and ‘times new roman font’. A graphic designer knows that font selection is the first step towards printing. Then he/she has to select the font size.  Height of a character is generally known as x-height while width as set-width. The next step is to correct the ‘Leading’. Vertical space between the type lines is called leading. Tracking and kerning is looked at next. This is space adjustment between adjacent characters so the overall effect isn’t muddled but aligned. ‘Measuring’ is the next step where you decide on the width of a text block. Hierarchy and Scale are finally decided. This is the difference in the text printed which would signify what is highlighted as well as the placing.

A company would get its name and logo printed as a start of its marketing campaign. Typography plays a pivotal role in broadcasting your product to the masses. We now recognize some companies by just their logos/brands obviously we’re paying tribute to the typographical skills of the graphic designers.
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Inspirational Post #4: Incredible Typography Design Just For You

Inspirational Post #4: Incredible Typography Design Just for You

Typography is one of the key element in the world of web and graphic designs. Most of the website now a days is competing for the best typographic design effect some of the typography effects are fancy, curly, 3D, edges and colorful. Choosing your Typography design for your products or projects is very important because this will serves as your branding and the customer will remember this once they saw your typography design.

Today we are here to inspire you for our amazing Inspirational Post #4: Incredible Typography Design Just For You. Take a look guys and have fun.
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30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Typography is one of the factor that must be considered by a designer in creating any design. Choosing a right font can easily attract your target clients and it can up-lift a simple design to an attractive piece of art.

So Today i will showcase the 30 latest high quality fonts for aspiring web designer to help them to choose the proper typography for their design.


Just Old Fashion
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Kilogram
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Sketchetica
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Logofontik
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Piron
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Soda
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Merge
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Matilde Free Font
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Lot Free
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



VAL Stencil by Fontfabric
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



akaDora
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Grunge Serifia Font OTF
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Jettletter
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Docteur Atomic
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Solgas
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Wild Script
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



katy
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



jellyka-estrya-s-handwriting
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



AGE
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



QUB Free Font
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer



Punchline
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer


SquareTypeB
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer


Gauntlet
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer


Alice
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer


PT Sans
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer


Juice
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer


AmazObitaemOstrov
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer


Cyberspace
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer


Bada Bing
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer


Gnuolane
30 latest high quality fonts for aspiring web designer

30 latest high quality fonts for aspiring web designer